Are you playing roulette with your marketing dollars? With so many media choices competing for less and less consumer attention, choosing the right marketing channels is pretty much like gambling. To cover their bases, some businesses will attempt to “be everywhere”, stretching themselves too thin and others will attempt to [...]
Tag: minimalist marketing strategy
Why, exactly, are you on Twitter? What is it, exactly, that you’re trying to accomplish on YouTube? Or Pinterest. Or Instagram? Or on any new platform that pops up in the next year? – Can you answer these questions clearly and specifically, without resorting to empty platitudes such as “engage [...]
Considered a pioneer of marketing, John Wanamaker was a US merchant who famously stated: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.“ That statement still rings true today. Even with all the analytics and digital metrics you can muster – chances are [...]
I'm Ernest - Digital Marketer and Professional Speaker. I help leaders and organizations improve marketing performance.
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