As we move further along the adoption curve, from early adopters to early majority and onward to late majority, the business of social media is shifting as well. If you are a marketer, chances are that you’ve already started moving from WHAT to HOW. From setting up social media profiles [...]
Tag: Content Marketing
2012 seems to be the year of Content Marketing. It’s everywhere. When you have global organizations such as Coca Cola committing their strategic and marketing resources to content marketing, it’s a significant enough shift to warrant a deeper look. To me, it seemed like a repackaging of the term “Social Media Marketing”, so I [...]
I'm Ernest - Digital Marketer and Professional Speaker on a mission. I help entrepreneurs and non-profits improve marketing performance and become thought leaders. Find out more...
