For a few years now I’ve been volunteering at a local organization called Momentum. This organization struck a chord with me because I went through similar things as the people they help (Immigration, Settling in, Learning about finances, Learning about business and Eventually starting one). During those few years, I helped teach [...]
I was recently asked to chime in on a discussion regarding use of social media in economic development, so I thought I’d share some of those ideas and expand on them a bit. First of all, social media, in its essence has been around for many, many years. From the [...]
I wanted to share this idea with you for a while now and finally sat down to put the video together (all filmed using iPhone 4, so excuse the quality). Basically, using a Reach over Engagement graph, we transpose the Traditional Marketing model and the Social Media Marketing Model over [...]
Well hello! I’ve been developing some new methodologies and materials for the upcoming book, so I wanted to share this with you before it becomes wildly popular and Fortune Magazine is beating down the door on my 45′ yacht in the middle of the Mediterranean (They must have snorkeled or something?) to cover [...]
“Can you get us more Facebook followers?” – voice on the phone asked – “We have over 2000 fans and need to get to 10,000! Can you help us with that?” This is often how “we need help with our social media” conversations begin. Unfortunately… it’s backwards. It’s like calling [...]
I’ve been on a crusade to create a extremely efficient and productive way to work away from the office. As some of you already know, I could be considered a “Digital Nomad” and can often be found working or writing articles in coffee shops (Even as I write this right [...]
[tweetmeme]There’s so much discussion about GroupOn, Living Social and other group buying services that I thought we’d discuss it in some detail here and then forge a plan on how to implement your very own alternative. Group Buying Business Model Whoever came up with this first was pretty brilliant. In [...]
