Do you get surprised or even excited when you phone a company and a REAL person answers the phone? It seems ridiculous that we’ve come to this point of total disconnection, while our basic human need is to connect and relate to each other. Want a competitive advantage? Here it is:
Thank you stopping by!
I hope you enjoyed the presentation as much as I enjoyed putting it together. Since there is ALWAYS more to learn, I invite you to take advantage of these materials and tools to really take your consulting and/or speaking practice to the next level.
Marketers, Speakers, Authors, Consultants… almost everyone… tend to pit the “old” media (newspapers, radio & TV) vs “new” media (digital, social media, mobile). While there are still many pockets of resistance when it comes to understanding the power of digital, it’s quite obvious things are not like they used to be. Recent survey by Forbes indicates that more brands are voting with their dollars and shifting spending to digital. Is this the right thing to do? Does digital represent the future of marketing?
Success in social media depends on a boatload of factors… one of which is the spreadability of your content. So, make like peanut butter and reach more of your ideal audiences by following the three principles below:
“What is the best social media book” – I often get asked. We are all curious as to what is the best approach when it comes to social media and we are all looking for that silver bullet, a formula for success. Although I haven’t found a book with all the answers, the selection below will certainly help with developing your own idea:
Do these two people look THE SAME to you? Does it look like they live exactly the same way? Do they buy the same products or services? Do they make decisions in the exact same way? They are both male, 45 to 54, college educated with above average household income (sound familiar?). If we were to use demographic segmentation, you would think that those two men are identical.
The following article is based on conversations I’ve had with companies, non-profits, clients and some of my own theories. The question is: What is the best way to approach social media marketing from a corporate resource management perspective. I believe there are two ways to do so effectively:
The future of social media is all about Engaging the Community.
Still here? Excellent. Let’s cut the cliche BS and have a real chat, you and I.
In this episode of The Real Deal, we’re sharing some time with Sarah McKenzie, who is the Marketing and New Media Director at The Mustard Seed, in Calgary. Over the last few years, I had the opportunity to organize a few clothing drives for this excellent organization. It was a wonderful opportunity to connect with Sarah and chat about some of the challenges they’re facing and, of course, some of the ways they are using social media to reach out to stakeholders and the community.
Click below to listen on subscribe to The Real Deal podcast on iTunes.
Good morning! Right now it’s Friday morning on April 15th guess what? I’d like to get your day started off right with a commentary about the social media industry. So… enjoy the Social Media expert video interview below. [Keep in mind, this one might be PG13]
I'm Ernest - Digital Marketer and Professional Speaker on a mission. I help entrepreneurs and non-profits improve marketing performance and become thought leaders. Find out more...
