In this episode of The Real Deal, we’re sharing some time with Sarah McKenzie, who is the Marketing and New Media Director at The Mustard Seed, in Calgary. Over the last few years, I had the opportunity to organize a few clothing drives for this excellent organization. It was a [...]
Good morning! Right now it’s Friday morning on April 15th guess what? I’d like to get your day started off right with a commentary about the social media industry. So… enjoy the Social Media expert video interview below. [Keep in mind, this one might be PG13] Now that you’ve [...]
In an effort to bridge a gap from brand to consumer AND from strategy to tactics, I developed these five engagement triggers with generous help from Sharon McIntyre, Patti Derbyshire and Ginger Grant from Mount Royal University. As this work is being further developed in order to be packaged and [...]
To say there is a sea of choice when it comes to social media blogs would be an understatement. Judging by the pure volume of social media experts, gurus, yogis, rabis and whatever else, they’re about as popular as pet rocks used to be. This too shall pass. That being [...]
A few days ago I had the priviledge of chatting with Melanie Mitra, who is the CEO of Prospect Calgary. I found their organization fascinating in the sense of how many different groups of people they help and work with, as well as their progressive way of thinking. We chatted [...]
Great News! We’re now on iTunes! You can find and subscribe to the podcast here. The Real Deal is a new Bi-Weekly podcast on Social Media Strategy and Marketing Trends. Now that I tooted my own horn, let’s toot someone else’s: Last week, I had a chance to connect with [...]
Often, after speaking at a conference, I get folks from the audience come up and ask the inevitable question: “How do you stay on top of it all?”. The real answer is that I have superhuman abilities allowing me to receive a WiFi signal specifically engineered to feed all the [...]
