Thank you stopping by! I hope you enjoyed the presentation as much as I enjoyed putting it together. Since there is ALWAYS more to learn, I invite you to take advantage of these materials and tools to really take your consulting and/or speaking practice to the next level. We [...]

Marketers, Speakers, Authors, Consultants… almost everyone… tend to pit the “old” media (newspapers, radio & TV) vs “new” media (digital, social media, mobile). While there are still many pockets of resistance when it comes to understanding the power of digital, it’s quite obvious things are not like they used to [...]

Success in social media depends on a boatload of factors… one of which is the spreadability of your content. So, make like peanut butter and reach more of your ideal audiences by following the three principles below:   Aim for your network’s network First principle to consider when it comes [...]

“What is the best social media book” – I often get asked. We are all curious as to what is the best approach when it comes to social media and we are all looking for that silver bullet, a formula for success. Although I haven’t found a book with all [...]

Do these two people look THE SAME to you? Does it look like they live exactly the same way? Do they buy the same products or services? Do they make decisions in the exact same way? They are both male, 45 to 54, college educated with above average household income [...]

The following article is based on conversations I’ve had with companies, non-profits, clients and some of my own theories. The question is: What is the best way to approach social media marketing from a corporate resource management perspective. I believe there are two ways to do so effectively: Filter & Delegate [...]