In five years from now your marketing team will be obsolete. Technology is evolving rapidly and in its wake altering communication behaviours and demands and your organization has to be agile and responsive like never before. Traditional marketing roles favoured specialization and seclusion. They are already having a hard time fitting [...]
Category: Think
Are you playing roulette with your marketing dollars? With so many media choices competing for less and less consumer attention, choosing the right marketing channels is pretty much like gambling. To cover their bases, some businesses will attempt to “be everywhere”, stretching themselves too thin and others will attempt to [...]
Considered a pioneer of marketing, John Wanamaker was a US merchant who famously stated: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.“ That statement still rings true today. Even with all the analytics and digital metrics you can muster – chances are [...]
Yesterday, after leaving the beautiful and sunny San Diego I tried to drown my sorrows in a fresh issue of The Wall Street Journal. Flipping through the pages, I came across an article on Silicon Valley’s Stock Funk. In it, the authors interviewed a few employees of Facebook, Instagram and [...]
In the 60s, 70s and even today, Braun was a powerhouse of forward design. They made products which were beautiful, easy-to-use, practical and timeless. Many of their products are considered pieces of art and you can find them in places such as MoMa in New York and Suntory Museum in [...]
In 2006, when Brains on Fire worked with Fiskars on a massive re-ignition of their brand, they found out that most of the people buying Fiskars products were scrapbookers and crafters. They came up with an idea to build an online crafting community that would connect the Fiskars brand to [...]
It’s hard to keep up with changes in the digital world. It seems that a new social / digital / communications platform is launching every few days, in all sorts of flavours. I recently spoke about the idea of a post-social world and how leaders should be preparing themselves by [...]
Chances are most of you are already aware of Simon Sinek’s monumental piece of work by the name of “Start With Why“. I’ve used his TED talk in classes and presentations over the past couple of years, mostly as an interesting video to watch with hopes that it may spark [...]
I’m not much for status quo. I imagine you aren’t either. Lucky for us, we’re in an industry of constant and unexpected change. I had an opportunity to share some observations about where digital communications are headed, at a recent Social Media Breakfast in yyc. You can watch the edited [...]
I’m finding it harder and harder to recommend Facebook as an integral part of the marketing mix for my clients. Yes, they’re almost at a billion users. Yes, they have ridiculous amount of traffic. Yes, they have one of most powerful ad targeting systems… but I just have a feeling [...]
I'm Ernest - Digital Marketer and Professional Speaker. I help leaders and organizations improve marketing performance.
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