Content strategy is to branding as cover is to a book. And yes, people will judge books by their cover and they will judge your brand by the content you produce. Just like your business needs to have a strategic vision, your content also needs to serve a greater purpose. [...]
Category: Connect
In five years from now your marketing team will be obsolete. Technology is evolving rapidly and in its wake altering communication behaviours and demands and your organization has to be agile and responsive like never before. Traditional marketing roles favoured specialization and seclusion. They are already having a hard time fitting [...]
Are you playing roulette with your marketing dollars? With so many media choices competing for less and less consumer attention, choosing the right marketing channels is pretty much like gambling. To cover their bases, some businesses will attempt to “be everywhere”, stretching themselves too thin and others will attempt to [...]
If you’re reading this, chances are you’re already familiar with some of the obstacles non-profit and NGO organizations are facing today. There is a consistent push towards social innovation, social enterprise and alternative fundraising methods – coming from all corners of the stakeholder universe. While their definitions are still firming [...]
Why, exactly, are you on Twitter? What is it, exactly, that you’re trying to accomplish on YouTube? Or Pinterest. Or Instagram? Or on any new platform that pops up in the next year? – Can you answer these questions clearly and specifically, without resorting to empty platitudes such as “engage [...]
Just before stepping on stage to light up the audience at FP Reach 2012, GaryVee spent a few minutes candidly (read NSFW) sharing his thoughts on changes in the marketplace and what to keep an eye on in the coming years. Video is only 7 minutes long, but you’ll get [...]
Considered a pioneer of marketing, John Wanamaker was a US merchant who famously stated: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.“ That statement still rings true today. Even with all the analytics and digital metrics you can muster – chances are [...]
Yesterday, after leaving the beautiful and sunny San Diego I tried to drown my sorrows in a fresh issue of The Wall Street Journal. Flipping through the pages, I came across an article on Silicon Valley’s Stock Funk. In it, the authors interviewed a few employees of Facebook, Instagram and [...]
In the 60s, 70s and even today, Braun was a powerhouse of forward design. They made products which were beautiful, easy-to-use, practical and timeless. Many of their products are considered pieces of art and you can find them in places such as MoMa in New York and Suntory Museum in [...]
In 2006, when Brains on Fire worked with Fiskars on a massive re-ignition of their brand, they found out that most of the people buying Fiskars products were scrapbookers and crafters. They came up with an idea to build an online crafting community that would connect the Fiskars brand to [...]
I'm Ernest - Digital Marketer and Professional Speaker. I help leaders and organizations improve marketing performance.
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