About You and I

About You

If you believe in doing work that matters, you’re at the right place.

You may be an entrepreneur, lead an enlightened business or be part of a dynamic non-profit organization. You want to make a difference. Move the world forward. Do something that matters.

Here, you will find resources, actionable insights and exclusive interviews from the intersection of digital marketing and “important work”. We have webinars, courses and conferences in the hopper, exclusively for the community (you can join by entering your name and e-mail in the box to the right).

 

- Let’s go make something happen! -

 

What Others Say

I have hired Ernest to speak at three social media marketing events hosted by Travel Alberta this year (2012).  Ernest is an excellent speaker, who has a non-intimidating style to teaching important and relevant topics such as creating a social media strategy and developing engaging content for social media.  He has an excellent ability to connect with the audience, and he is fully engaged in presenting examples and content that is customized for the participants.  Every time Ernest speaks, I always learn several new “takeaways” that I can use immediately to improve our results online.

- Nancy Smith, Travel Alberta
 

I had a crazy notion that social media could be used for team building. Ernest agreed. We set out on a mission to design a day that would build my team members comfort with various digital communication tools, while having fun together. The end product was a social media adventure race. My team rated their day with Ernest as a 10/10. We will now be using Ernest to guide us in the development our digital communication strategy with our new found skills.

- Erin Melnychuk, Momentum

 

About Me

My name is Ernest Barbaric and I am a marketer. I have a problem with fitting in and following the same rules as everyone else. [slideshow bio]

I work with leaders and organizations helping them improve marketing performance, engage customers and stakeholders and build meaningful connections. I speak internationally, having keynoted over 100 events and have been featured in Forbes, Globe and Mail and Financial Post.

In 2009 I had the opportunity to work with one of just ten Jungian psychology PhD’s in the world. This experience made a profound change in how I approach marketing and resulted in the development of 5 Triggers of Engagement.

I rely on research and concepts from psychology, neuroscience and sociology to develop advanced marketing strategies for my clients and ideas for the audiences who choose to have me as a speaker.

In 2010 I founded a Social Media For Business Certificate Program (long name, great program) at Mount Royal University, first of its kind in Alberta, if not Western Canada.

 

I try to respond to every comment and tweet I get and plan to get to know as many of you as possible! I’m proud to be on this journey with you.

~ernest