The term “engagement” has been tossed around like a wet sock at a college dorm for a while now. If you were to play a drinking game, taking a shot every time a presenter said “engage the audience” at a social media conference… I don’t believe you’d be awake to see [...]
This article was literally JUST inspired by a podcast interview I listened to, in which a certain executive coach and consultant goes on to berate Twitter as a waste of time. Well Sylva, let’s dance… By the way: following applies equally to virtually anyone who gripes that social media is a [...]
Uncut Marketing Podcast returns for 2012 with an exclusive interview with Julien Smith, the author of Trust Agents and Flinch. In this episode we talk about what’s changed since Trust Agents was first published in 2009, where the marketing industry is headed and what are some of the ideas today’s [...]
In the last half of 2011, Marc Binkley and I have been working on a brand new certificate program for Mount Royal University. Finally, it’s time to launch. Starting on January 29th, 2012 the Social Media for Business extension certificate is getting under way. Composed of 5 really great courses, [...]
What came first… Chicken or the egg? It’s a fun little causality dilemma, stemming from the time of Aristotle, that’s supposed to get you thinking. Let’s take that idea and bring it into the modern digital communications realm. As a brand facing the question of where to invest your time and efforts [...]
In the last episode of The Uncut Marketing Podcast of this year, Kevin and I go over the Top 10 Tools and Tips for social media and digital marketing from 2011. These include reputation monitoring, online collaboration tools and ideas and insights about social media strategy and much much more. [...]
In this episode of the Uncut Marketing Podcast, we talk about the impact and importance of online branding and reputation. Using some specific examples from our business experience, you will learn all about what kind of a financial impact a bad reputation can have. We also discuss some specific methods [...]
