In less then a week, we have an unbelievable social media conference coming to Calgary featuring some of the world renowned experts. You have a chance to see Chris Brogan, Peter Shankman, Alexandra Samuel and Julien Smith. This is a first conference of this caliber focused specifically on social media to hit #yyc.
Social Media & Business Objectives
When it comes to selling Social Media to the CEO or leadership team, most of the confusion and reluctance comes from the lack of understanding of how exactly having a Twitter, Facebook or whatever account is supposed to bring in revenue. The other side of the coin is that most creative and marketing agencies can’t really verbalize this connection and make a clear, logical case for using social media in a business environment… with the exception of “let’s make this really cool thing that’ll go viral”.
At some point in the last year or so, someone pegged me as an influential blogger… and then it started. A constant and never-ceasing stream of daily e-mails from various PR companies mindlessly clogging up my inbox. The volume has picked up substantially and is sometimes followed up with a phone call to check “if you’ve had a chance to read our release”.
No. I haven’t. And I won’t. I never asked to receive them in the first place. We don’t have any sort of a relationship. You don’t even know who I am or what I do, other then what’s in the “NAME” and “WEBSITE” field in your spreadsheet or CRM software.
Is this what modern PR is all about these days?
Just like many of us predicted… Facebook is changing. And it doesn’t seem to be making that change for the better. Could it be because of the IPO and a need to prove their insanely high valuation? Quite possibly. Here’s what you need to know about the Top 3 Facebook changes and what they may mean for you as a user or as a brand:
User generated content seems to be at the heart of many recent social media campaigns, perhaps in the wake of the content marketing movement (read: What is Content Marketing). Implementation varies depending on the creativity and resources of the brand, ranging from “Submit your story / picture / video” to elaborate campaigns involving multiple contests and big payoffs, much like Doritos’ Crash the SuperBowl.