“Simplicity is the ultimate sophistication.” — Leonardo da Vinci I’m a big fan of simplicity. Both in my personal and professional life as well as in the marketing strategies and work I do for clients. I find that many of us tend to get entangled in a self-made web of [...]
There’s a shift in the market. I believe the business community has heard enough about how much they need social media, seen how big companies have adopted it, been to enough presentations saying the exact same thing in a slightly different way. They’ve seen the artic… well you get the [...]
So not only do they bring us the awesome Spice Man with the epic “I’m on a horse” line, but Old Spice has now upped the stakes of awesomeness with the campaign extension where Isaiah Mustafa (the Old Spice Guy) is answering his tweets with YouTube Videos. Here’s a quick [...]
A new Consumer Reports’… report… just came out. It was like an ex-girlfiend slap in Apple’s face saying they will not recommend the mighty iPhone 4. Apple’s stock already took a 4% dip, in the midst of being barraged and sued for the well documented reception fails. A PR darling, [...]
As some of you may know, Sled Island is coming to Calgary later this week and will be running June 30 to July 3. Bands such as Golden Triangle, Ghost Factory, Signals and The Melvins will be hitting various stages in the city in this celebration of all things artistic [...]
I had the pleasure of participating in a great conference in Calgary put on by the good people at Acuity Forums, called “Executing Social Media”. Topic of the talk was: Art of Social Media: Strategy and Implementation and we went through what I believe are key stages in building a successful social [...]
Fantastic event today, put on by the good people at the Art of Productions. I thought I would summarize some key points from today’s speakers: Chip Heath – http://heathbrothers.com/ You can effect change by providing direction + motivation + clear path. Study the bright spots! Sometimes the quickest path to [...]
Starting next week, once you engage the digital marketing consulting services offered here, you will be able to track task and milestone progress as it happens! After a long search for a project management software that will allow client interaction, I found a great software solution just this past week. [...]
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