Why, exactly, are you on Twitter? What is it, exactly, that you’re trying to accomplish on YouTube? Or Pinterest. Or Instagram? Or on any new platform that pops up in the next year? – Can you answer these questions clearly and specifically, without resorting to empty platitudes such as “engage the audience” or “join the conversation“? (BTW, nobody wants to join a conversation about paper towels, or banking, or deli meats…)
Rather then muddling our way through, let’s figure out exactly how these social or digital platforms will help you get where you want to go. Oh yeah, it’s also in 3.5 pretty easy steps with examples! There is even a video at the end.